Know and reach your audience better across their many devices.
According to a Cisco report on Global – Device Growth and Traffic Profiles, the average number of connected devices per person in North America is projected to reach 13 by 2021. To deal with this complexity, CMOs of all major brands today are leaning toward cross-device targeting.
In this step-by-step article, find why and how to integrate cross-device segmentation into your Data Management Platform strategy to target your audiences better across their many devices. http://bit.ly/cross_device_targeting_with_profile_merger_rules